you are a business owner, executive, or manager,
your work life is simultaneously: Exciting, yet
mundane. Financially profitable and draining of
resources. Stable, yet always on the verge of
achieving new heights or falling off of a cliff
into the depths of a ravine. Where days pass all
too quickly, or seem to never end. A source of new
relationships and a wedge between existing and
dear-to-your-heart ones. Where tried and true
principles still can exist, while new ones
challenge you to keep up.
Businesses fail with great
frequency, The economy rises and falls, with the
heaving of the stock exchanges and monetary
ruling bodies. Schools churn out countless young
women and men, all hoping to be the next Warren
Buffet, Martha Stewart, Elon Musk, Oprah
Winfrey, Sir Richard Branson, or Martha Lane
Fox. Yet, so many of these hopefuls are employed
as waitresses, stock boys, or entry-level
assistant managers at the local fast food
emporium. Society pages speak of longterm
marriages on-the-rocks or which have already
plummeted to their death. Embezzlers, swindlers,
and con artists appear on wanted posters, on
American Greed, and in your PC's emails.
Vacations tend to involve smartphones bulging
from swim trunks, tennis shorts, and purses.
Family time tends to revolve around any
spare moment when you can actually 'get away
from it all'. Technology has transformed many a
business, while some languish by the roadside,
along with other vestiges of a time gone by.
24-hour news cycles hawk exclusives with the
latest scandals' victims. Social media exposes
our daily quirks. Minutiae which used to be our
own business now belongs to 'The
we do about this? What can you do about this?
Maximize Your Business
Success – Don't Overlook the Obvious is
a part of the answer.
* It is
a guide, if you will, with brief strategies,
truisms, and ideas, which when turned into
action, should help your business and
professional life to grow.
* It should help novice as
well as seasoned executives and entrepreneurs
to reach new heights of success.
* It should be 'must
reading' for business, trade, and law school
students, among others, who want a leg up when
they find themselves smack in the middle of 'The
* It should help to free-up
time and energy so that friends and family,
as well as 'alone time', get their fair share of
There are no chapters.
Because every day brings new issues with which
to contend. And they seldom arrive in any
specific order or even with the same amount of
Repetition is the key to
learning almost anything (as any teacher knows),
as well as a key to changing behaviors. (Which
is why we remember and often act upon frequently
aired advertisements). Also, people respond
better to some phrases than they do to others.
Therefore, I have repeated some messages, with
obvious.” or “Trite.” - These are expected
comments to some of the pages'
But, we tend to overlook
'The Obvious' in our daily life. We tend to
make problems overly complex and difficult to
solve. We forget that simply expressed ideas are
so often, ultimately, the most vital.
read about or even experienced a situation where
you think, "How could they have let such a
simple matter result in the business crumbling,
give way to new competitors, or fail due to not
heeding the most basic of concepts?"
It's often 'The Obvious'
solution that is going to provide the best
results. (Not necessarily the simplest one to
implement, but the best option, when all
is said and done.)
No one size fits all, in
shoes, or in the workplace. There is no 'magic
bullet' or single 'key to success', so not
everything will apply to all readers. -- You
should instinctively know what makes sense for
your particular situation, when you read it. --
And, because life, work, and needs change, what
applies today might not tomorrow, and so on.
Thus, making this a perfect 'ongoing' reference